The two-week product sprint — what fits and what doesn't
A field guide to what a fixed-scope two-week engagement can actually ship — and what it can't.
Notes
Writing
Longer-form notes on how we ship — same voice as the main site, published from content/blog/.
The 30-second product demo — a five-beat structure that actually lands
Most product demo reels lose the viewer in eight seconds. Here's the script structure I use when I'm building one for a launch.
Stop sending pitch decks. Send a 30-second demo and a paragraph
Most founder cold outreach loses the first ten seconds. Here's the format that earns the next ninety.